In a campaigns and clients class, my team was tasked with creating an agency brief for our “client,” the UNC Hussman School of Journalism and Media.

The mission: Create a campaign to secure the majority share of new enrollment numbers based on a mock client brief.

The strategy:‍ ‍Get creative high school seniors who hold both passion and tension for media careers to choose UNC Hussman by leading with examples of hands-on experience and career outcomes.